Only six years after opening, the House of Christian Dior is worth $15 million and accounts for 5% of French exports. The House of Christian Dior innovated licensing agreements that gave them control over all the conditions of worldwide production, marketing, and distribution. signs licence for Canada, including rights to sell Paris and New York collections and all House of Christian Dior products, as well as rights to make reproductions in Montreal workrooms. Christian Dior called them ".the magic hand which transform my ideas into gowns."Ĭhrisian Dior receives Chevalier de la Légion d’honneur, France’s highest national award. Each sketch was assigned to a première/premier (lead hand) in either a flou (dressmaking) or tailleur (tailoring) atelier. Haute couture ateliers are organized around the methods and skills needed to transform fashion sketches into three-dimensional garments. The new, but historically-based, techniques developed in the Christian Dior ateliers were key to his success. The House of Christian Dior employs 85 people in three ateliers.Ĭhristian Dior studied forgotten historical dressmaking to create a contemporary constuction vocabulary. The House of Christian Dior, underwritten by French textile industrialist Marcel Boussac, presents its first collection on February 12, 1947.Ĭarmel Snow, editor-in-cheif of Harper's Bazaar, famously describes it as the "New Look" Featuring breathtaking fashions from daytime to evening wear for grand occasions, visitors are invited to experience the exquisite craftsmanship, intricate detail, and inspired luxury designs by one of fashion’s greatest couturiers from this golden age of dressmaking.Ī Timeline of the House of Christian Dior, 1947 - 1957 Christian Dior explores how and why Christian Dior’s iconic lines, such as the A and H-line, the masterful cuts, luxury textiles and romantic embroideries laid the foundation for the global success of the fashion house.
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In 1947, the opening of the new couture house and the revolutionary “New Look” - with soft shoulders, padded hips and long, full skirts - swept away the wartime masculine silhouette making Christian Dior’s postwar fashions desired, worn and copied by women around the world.ĭrawn from the ROM’s extensive collection of Christian Dior couture and supported by loans from Dior Heritage, Paris, the exhibition focuses on the period from 1947 to 1957 and offers a captivating insight into the creative process and the mechanics of the Paris haute couture industry during the 1950s. In celebration of the House of Dior’s 70th anniversary, Christian Dior explores the brilliance behind Dior’s dramatic creations that revived the entire Paris haute couture industry after the devastation of the Second World War.
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